Every item in this shop pays into a conservation fund. Not a percentage of profit, not a round-up at checkout, not "a portion of proceeds" — a set amount, per item, decided in advance.
What each piece gives
- $2 — tees, long sleeves, sweatshirts and hoodies
- $0.50 — stickers
It comes out of what we keep, not off the top of the price. Nothing here is marked up to cover it.
Where it goes
Into field conservation for the animals this shop keeps sending on holiday — red panda habitat work first, then the other species on the tour. The fund pays out quarterly, and the recipient and the amount get published here every time, including the quarters where the number is embarrassingly small. The first report covers everything through 31 December 2026.
One honest correction
Giant pandas are not endangered. They were moved to Vulnerable in 2016 after decades of habitat work — one of conservation's few genuine wins. Red pandas, a different animal entirely and not closely related, are Endangered. A field guide should get this right, so: the panda on these shirts is doing fine. It is the neighbours who need the help.
The fine print
Your purchase is a purchase, not a donation, and is not tax-deductible for you. The fund is paid by Wrong Habitat (GROVESTO, LLC) out of its own revenue. Partner organizations will be named here once agreements are in place, rather than borrowed to sell shirts.